Hashtag Tracking Tools That're Used By Uber, IKEA & H&M

Hashtag Tracking & Monitoring Tools
Hashtag Tracking & Monitoring Tools

Hashtag campaigns are an essential part of any digital marketer's content strategy. They helps in amplifying the content's reach among the relevant audience.

If you have been on Twitter or Instagram then you've must seen & used these little links before.

However, there are certain rules to play the game and make the most out of it. I'm referring to analytics & tracking of the hashtags to see which ones are working well for you.

And, that's when the hashtag tracking tools comes into existence. They're helpful in measuring the performance of the hashtags.

In this guide, I have included top 2 hashtag tracking & monitoring tools you can use to improve your future marketing strategy & design successful social media hashtag campaigns like other top brands.

With Twitter, Instagram and Facebook analytics lacking the ability to monitor hashtag performance, Brand24 is a simple, yet reliable social media monitoring tool that supports hashtag tracking and is used by major brands like UberEats, Zortrax, H&M, IKEA and Tailor Brands.

In its own words, Brand24 empowers its users to stay updated on what's being said about their businesses online, get customer insights, engage communities, identify sales leads, improve social customer service, reach out to influencers and monitor their competition.

Here are some of the highlights that Brand24 offers:

a. Number of mentions

b. Estimated social media reach

c. Number of influential people who used your hashtags

Brand24 Hashtag Monitoring Tool
Brand24 Hashtag Monitoring Tool

These incredible metrics will give you an opportunity to identify the potential brand advocates for your business who can later recommend your products to their audience via affiliate program.

Brand24 Pricing:

Brand24 is a paid tool with a $49 subscription plan. However, you can try it for free here with a 14-day trial plan.


Iconosquare “works only with the Facebook & Instagram accounts to help grow a social-rich media strategy, effectively interact with the community and measure efforts with metrics." 

And, that's a reason it is the tool of choice for most social media managers at top brands like GymShark, American Force Wheels and Foundr Magazine.

It gives an option to monitor the hashtag performance and channel growth, as well as schedule posts!

The Instagram Story analytics with chart & visual representation is a crucial feature for marketers who has IG Stories as part of their channel strategy.

Here are some of the features that Iconosquare offers:

a. Analytics overview for stories, posts, total followers, impressions, reach, & average engagement by post.

b. Hashtag analytics & monitoring

c. Competitors benchmark which include their follower growth, posting habits, hashtags they're using and their top performing media

d. For beginners, it delivers some impressive information regarding the best time to post

Iconosquare Pricing:

There was a time when Iconosquare’s features were free. But as they say, all good things must come to an end. 

Now, this tracking tool takes $29 per month which allows to monitor 3 social profiles & add 2 team members. However, you can still try it for free here before subscribing to their paid plan. 

[Disclaimer: Use these tools at your own risk, you may get addicted to them.]

Over To You:

Now, you know the top 2 hashtag tracking tools that are used by major brands to grow their Instagram presence.

Tools Trusted By Marketers At Top Brands
Tools Trusted By Marketers At Top Brands

them to schedule your Instagram posts & stories ahead of time, and monitor your efforts using their comprehensive suite of social media analytics section.

If you are already using any other tool, I would love to hear about it. Thank you!

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